The gift that hangs on their door and greets them every time they come home

Tell us about your gifting list

Or keep reading, the whole story is below.

Every year, sometime in mid-October

A partner walks into an office and says, "I need you to figure out client gifts."

That person now has three weeks to source, order, and address two hundred things going to two hundred addresses. The gifts have to be nice enough that a client the firm has known for eleven years remembers who sent them. They can't be cheap. They can't be branded polyester. They can't be the thing on Amazon that also arrived at your recipients' offices from four other vendors that same week.

Time to open sixteen browser tabs. Everything looks the same. Everything ships from the same three warehouses.

Everything arrives in a padded envelope with a laser-printed thank-you card.

We make one wreath. It's called Doory.

Doory is for the clients you can't afford to forget. Delivered individually to each recipient's door.

THE PRODUCT

What Doory is

Doory is a 26-inch fresh evergreen wreath, hand-assembled within days of being cut. It's built on Noble Fir, which holds its needles for weeks. Six weeks on a cold door, sometimes more. It has Salal for glossy depth, Red Huckleberry for color that deepens as the season gets colder, Juniper Berries for texture, and White Pine that drapes like it's still growing.

It smells like standing in the middle of a rainforest after rain. Because that's roughly where it came from. Not all rainforests are tropical.

That's the whole product. One main wreath. One size. We don't make garlands. We don't make table centerpieces. We don't make holiday tabletop bundles or ornament sets or scented candles. We picked one thing to make, and we got really good at it.

THE PEOPLE

Where it comes from

Doory is made by a family in a small town in western Washington. The town is known for two things: lumber and wreaths. About six thousand people live there.

The wreath maker is named Rene. He didn't inherit this. He spent his first two decades in the industry making wreaths for other companies, then started his own operation selling Salal, a glossy evergreen shrub the floral trade uses year-round. But November was his slow month. So Rene added wreaths to fill the gap. That was almost twenty years ago.

Every morning during the harvest window, pickup trucks pull into Rene's yard. The drivers are neighbors and friends. Retired roofers. A man named Russ, who spent thirty years fishing in Alaska and now walks the woods in a T-shirt when everyone else is in wool.

THE CRAFT

How Rene decides

A wreath is only as good as the boughs it's made from. Everything downstream, the shape, the drape, the scent, the six weeks on your door, starts with what goes onto the ring.

If someone brings a thousand pounds of Noble Fir and two hundred pounds of it is the wrong color, or the wrong shape, or the wrong length, that two hundred pounds gets set aside. And Rene doesn't pay for it.

Rene has been sorting greenery for twenty years. He can spot a good bundle at a glance. If it doesn't hit the mark, it doesn't go on our ring. The same standard applies inside the workshop. Two layers of quality control on every wreath that leaves.

THE CAPACITY

Yes, he can make yours

Every buyer eventually asks this. If Rene's operation is this careful, can he handle five hundred wreaths for our client list?

Yes. And it's not close.

Rene has been making wreaths for two decades. He runs a wholesale Salal business outside of the holiday season. His shop ships thousands of units into the floral trade every season. Volume has never been the question for him.

The only thing we asked him to add for Doory was individual boxes with individual addresses on them. Instead of putting five hundred wreaths on a pallet and sending them to one warehouse, we send them one at a time, to five hundred different doors.

THE DELIVERY

How Doory arrives

We ship each Doory in a kraft box, packed to protect it through the journey. Every needle, berry, and bough came off a tree in Washington last week.

Ahead of the wreath, we mail a card carrying your message. Cards inside boxes with fresh greenery get wet, warped, or lost, so we took the card out of the box and gave it its own delivery. You write the message. We print it on card stock, address the envelope, and drop it in the mail before the wreath ships.

We can't control the USPS or FedEx by the hour, so we won't promise the card lands on a specific day. In most cases it reaches your recipient first, followed by the wreath a few days later. If the mail runs slow, your message also prints on the packing slip tucked under the first flap of the box, so your voice arrives with the gift either way.

If you'd like your firm's logo printed on the card as well, we offer that as a premium option. Ask on our call.

THE PHYSICS

Why fresh matters

You have probably received a wreath that looked good on the day it arrived and looked tired eleven days later. Fresh greenery loses moisture the moment it's cut. Any wreath that spends weeks in cold storage between cut and door is fighting a clock. By December it's brittle. By Christmas the needles are on the floor.

Made-to-order changes the math. Doory is assembled the week you receive it, from boughs cut days earlier. Noble Fir also needs the first hard frost before its needles harden into the state a wreath needs. Post-frost material holds. Pre-frost material doesn't. That biology is why we don't cut or assemble until October, no matter when the order comes in.

All wreaths lose needles. Our job is to minimize the time between trimming and welcoming your recipient home.

THE RULES

What we don't do

We don't publish a pricing page. We don't run promotions. We don't discount. We don't have a "Shop the Collection" button.

We do this because we make what we sell, and we sell what we make. We tell you the price when we understand what you're planning to do.

We don't sell Doory in retail stores. We don't sell it on Amazon. We don't sell it at your local grocery. If you find one anywhere other than through us, we didn't put it there.

We don't accept every order. We have limited production capacity: one family, one workshop, one season. If you contact us in mid-November for two hundred wreaths, we may not be able to help you. If you contact us in August, we can build your order into our plan.

THE PROCESS

How to work with us

The process is short. Send us your list. That's most of it.

If you have a rough idea, like "we're thinking about 100 client gifts for the West Coast," that's enough to start. Fill out our short form to get started. It asks how many you're considering, which week you'd like Doory to arrive, and whether you'd like your logo printed on the cards.

Then we book a fifteen-minute call. On the call, you tell me who your recipients are and what you'd like this gift to mean to them. I'll tell you what we can build, when it can ship, and what it will cost.

If it's a fit, we send you a sample Doory. A real wreath, in the real box, arriving at your office in October or early November. Then you decide.

WHAT CUSTOMERS SAY

What people said when they hung it on their door

For the past two years, wreath.co made a small handful of different wreaths for individual customers. This year, we simplified. Doory is our best wreath, made by the same family in the same Washington workshop that made everything before it. Here's what customers said when they hung our wreaths on their own front doors.

  • "After YEARS of late deliveries, inconsistent quality and tedious communication I have found a company that truly delivers. I'm very happy to have found Wreath.Co as a partner in our favorite opener to the holiday season."
    Thomas J., verified buyer

  • "I have sent wreaths to distant family members for over 10 years now. This is the first time I have used Wreath.Co and all I can say is FANTASTIC! The quality, freshness and THE SMELL are first rate."

    HuntJ, verified buyer

  • "Yes, I even bought 2 more for gifts, one for my boss and another one for a close friend. They both love it too, like I do."

    Abigail G., verified buyer

  • "This wreath beat our expectations by a wide margin. It smelled SO GOOD when we opened the box, was professionally made and was very sturdy when hanging. Will definitely buy again next year."

    Austin D., verified buyer

  • "This wreath is so lush and full, and I'm blown away by the quality. It's so nice to come home to and the natural scent is the first thing I notice every time."

    Rachel M., verified buyer

  • "It's the loveliest wreath I've ever had on our front door. The scent of fresh greens whisks you away into the forest."

    Rosalind Y., verified buyer

QUESTIONS

A few questions people ask

A few things people ask when they're considering Doory for their client list. If you don't see your question, email me directly at jonah@wreath.co.

What is Doory?

Doory is a 26-inch fresh evergreen wreath, hand-assembled within days of being cut. It's built on Noble Fir, with Salal for glossy depth, Red Huckleberry for color, Juniper Berries for texture, and White Pine for drape. One wreath. One size. We make Doory and nothing else.

Is Doory my only option?

Doory is what we recommend, and what we've built the business around. If you have a specific vision for something else, tell us on our call and we'll figure out what fits.

Where are your wreaths made?

In a small town in western Washington, in Rene's workshop. Rene has been making wreaths for two decades. His wife handles logistics, his daughter helps with shipping and his son manages the loading dock during the season. Every Doory is assembled by hand on a wire ring by people who've done it a very long time.

How much does Doory cost?

Doory is $98 per wreath. We don't publish a full pricing page because the total depends on quantity, delivery timing, and whether you'd like your logo printed on the notecards. We share exact pricing on a 15-minute call.

How long does a fresh wreath actually last on a door?

Six weeks on a cold door. Sometimes eight. Noble Fir cut after the first hard frost holds its needles far longer than greenery held in cold storage for months before assembly. We've had customers send photos in mid-January of their Doory still green.

Can you ship Doory to hundreds of different addresses?

Yes. Every Doory ships in its own kraft box to its own address. We routinely ship several hundred wreaths to several hundred different recipients in a single order. Send us your list. We handle it from there.

When do I need to order for December delivery?

Ideally by early October. We build orders into Rene's production plan as they come in, and capacity fills. If you contact us in mid-November, we may not be able to help. If you contact us in August, we can build almost any order.

Do you personalize the notecards, and can you print our company logo?

Yes to both. You write the message. We print it on the card, print it on the packing slip tucked under the first flap of the box, address the envelope, and mail the card before the wreath ships. In most cases the card reaches your recipient first, but the packing slip is there either way.

Personalized messages are included with every order at no extra cost. If you'd like your firm's logo added to the card as well, we offer that as a premium option.

How is Doory different from wreaths from Amazon or a local florist?

Three things. First, Doory is made to order. We don't build wreaths in advance. Boughs are cut, delivered to Rene's yard, sorted, and assembled in the same week your wreath ships. Second, Doory ships individually addressed, not in a bulk pallet you'd then have to redistribute yourself. Third, we make one wreath, in one workshop, obsessively. We optimize for the wreath, not for scale.

Can I order a sample before committing?

Yes. Most sample requests get accepted. You'll receive a real Doory in the real box at your office in October or early November, along with a version of the notecard your recipients would receive. Then you decide.

Why don't you publish full pricing on the site?

Because the total depends on what you're planning. Two hundred wreaths to one address is a different order than two hundred to two hundred addresses. We tell you the exact price, once we understand what you need.

Do you sell Doory in stores or on Amazon?

No. Doory is only available directly from us at wreath.co. If you find one anywhere else, we didn't put it there.

The invitation

If you're the person in your firm who was handed the holiday gift assignment this year, and you're tired of choosing between something impersonal and something that looks like everyone else's, we made Doory for you.

Send us your list. We'll do the rest.

Tell us about your list

We're a small business in the Pacific Northwest. Every wreath is hand-made by Rene and his family. Every notecard is written with pen and ink. Every year, we make what's sold. Nothing more, nothing less.

Rene doesn't build a Doory that hasn't been sold. Nothing sits in cold storage waiting for a buyer. That's how we know it's fresh when it arrives at your door.

Thanks for reading this far.

Jonah, founder, wreath.co
 jonah@wreath.co